The Right Way to Make an Exhibition of Yourself!

As you may already know, the team at Shooting Star love making an exhibition of themselves! We regularly speak and exhibit at trade shows and business expos as they offer an unrivalled opportunity to speak directly to lots of potential customers, suppliers, partners and even potential employees all in one place!

As well as finding new clients and boosting sales, attending events can help you improve your knowledge of your own or other sectors. Raising your profile within your industry can also position you as a leader in your field, giving customers increased confidence in the products and services you provide. Below are five more reasons why you should consider making an exhibition of your business!

Raise awareness of your business and bring in new clientele:

Firstly, trade shows are a great way to raise awareness of your business as they are specific to a field of work and therefore have a pre-selected audience. This is one of the key benefits as you know that those attending will be interested in the products and services you offer. People who aren’t from the local area or don’t have easy access to your website will be able to find you at exhibitions and trade shows therefore they’re an easy way of bringing in new clientele.

Similarly, it’s hard to stand out online from other business that offer similar services. At exhibitions you can show potential clients why you are different from your competitors and meeting them in person rather than over the phone or by email, will also help to build trust.

Launch a product and get instant feedback:

If you are launching a new product, events such as these are the perfect place to take prototypes for visitors to try out. This will allow you to gauge the success of the launch and the product, as you’re able to get direct feedback from your audience. If there are any problems with your new product you can quickly find out and resolve any issues.

Visitor engagement with new products will also be beneficial in closing new deals with clients and boosting awareness. It will also encourage people to find out about your other products and services.

Gain more knowledge and learn:

Exhibitions and trade shows usually attract guest speakers who are specialist in their field. This gives you the chance to gain more knowledge that can be beneficial to your business. Also, these types of events are the best place to find the most up-to-date information about your industry, as everyone is all one place.  You will be able to learn what is working for other businesses in the industry and adapt your offering according to best practice.


Marketing your business will help you find new customers and keep hold of the ones you already have. Attending exhibitions and trade shows is cost effective as you can reach a vast number and variety of people all in one place. Rather than having to attract potential clients through paid TV, radio or online adverts, they have come to you.

However, it’s important to ensure that possible future clients that you meet remember you after the exhibition is over. Having your web address and social media handles on freebies such as flyers, business cards and pens will remind people of your business.

Also, if you decide to not attend but your competitors do, you might miss out on new potential clients and the most up-to-date industry information. Being at key events and conferences is extremely important, as you want clients to think of your business first.

Network with other businesses:

Similarly attending business expos allows you to be part of a community within your specific field, offering the opportunity to network with companies like yours. You can share knowledge and ideas and create relationships with fellow market competitors.

Networking with new companies, suppliers and contractors can help grow your business. This gives attending these events a dual purpose in that you can work on your supplies and sales.