The Government’s COVID-19 roadmap out of lockdown in England is currently on track which means that as of today (Monday 12th April) the next milestone has been reached – and outdoor hospitality along with gyms, shops, beauty salons and hairdressers are able to open their doors once again. But there is one vital ingredient to ensure a smooth-sailing re-opening – and that’s preparation!

Now that lockdown restrictions have started to ease across most parts of the country and most businesses are able to open their doors once more, firms should now be turning their attention to the next stage – forward planning.

As the world is getting back to some sort of ‘normal’ we are getting used to all sorts of changes. For Shooting Star, that includes welcoming our Senior Marketing Manager Emma back from maternity leave. Read about her experience below.

Your business is closed, or extremely quiet. Your staff have been furloughed and are sitting at home.

Jeff Bezos, founder and CEO of Amazon.com, said that your brand is what people say about you when you’re not in the room. With this is in mind, have you ever taken the time to consider the message you’re portraying?

The obsession with targeting means businesses are missing out on reaching larger audiences through context in their digital advertising.