Now that lockdown restrictions have started to ease across most parts of the country and most businesses are able to open their doors once more, firms should now be turning their attention to the next stage – forward planning.

As the world is getting back to some sort of ‘normal’ we are getting used to all sorts of changes. For Shooting Star, that includes welcoming our Senior Marketing Manager Emma back from maternity leave. Read about her experience below.

Your business is closed, or extremely quiet. Your staff have been furloughed and are sitting at home.

Jeff Bezos, founder and CEO of Amazon.com, said that your brand is what people say about you when you’re not in the room. With this is in mind, have you ever taken the time to consider the message you’re portraying?

The obsession with targeting means businesses are missing out on reaching larger audiences through context in their digital advertising.

What does 2020 look like for your business? Currently, there’s a fair amount of uncertainty about what it will hold for the UK and businesses alike, but one thing you can plan for is how you choose to promote your business.