From Hallowe’en to Hanukkah, national days are a renowned way to boost your social media strategy and engage with both your target audience and other businesses simultaneously. But does this strategy really boost engagement, or are some crazily specific days just another social media gimmick? Have a read of our blog to find out!

A new update from Twitter will allow users to share their photos in full on other users’ timelines and will improve the visual aspect of Twitter.

The Government’s COVID-19 roadmap out of lockdown in England is currently on track which means that as of today (Monday 12th April) the next milestone has been reached – and outdoor hospitality along with gyms, shops, beauty salons and hairdressers are able to open their doors once again. But there is one vital ingredient to ensure a smooth-sailing re-opening – and that’s preparation!

We are delighted to welcome our new Social Media Executive, Yasmin Ireland, to the Shooting Star team.

Facebook News has launched, a dedicated tab on the Facebook app that features stories from a host of major news outlets, all compiled into one easy-to-read social feed.

We're looking for a creative and dynamic social media executive to join our friendly team.