Marketing

Jeff Bezos, founder and CEO of Amazon.com, said that your brand is what people say about you when you’re not in the room. With this is in mind, have you ever taken the time to consider the message you’re portraying?

The obsession with targeting means businesses are missing out on reaching larger audiences through context in their digital advertising.

What does 2020 look like for your business? Currently, there’s a fair amount of uncertainty about what it will hold for the UK and businesses alike, but one thing you can plan for is how you choose to promote your business.

Happy National Bubble Wrap Day? Happy Hug a Plumber Day? Happy Kevin Day!

Has marketing really changed so much? Or is it more a case of sifting through the noise to find the truth?

Every business wants engaged, happy and enthusiastic staff and more and more businesses are now handing control of their social media channels over to their staff. But is this wise?

As an agency we’re always keen to share our knowledge of PR, marketing and digital tech to help other businesses that don’t have the know-how to promote themselves effectively.

In today’s digital age, it is always surprising to hear when a business does not have a website or does not use its website effectively.

As you may already know, the team at Shooting Star love making an exhibition of themselves! We regularly speak and exhibit at trade shows and business expos as they offer an unrivalled opportunity to speak directly to lots of potential customers, suppliers, partners and even potential employees all in one place!

If you missed it, here are some key takeaways from our joint hosted event with Google, Invest Newark and Sherwood and Newark and Sherwood District Council last week.