Marketing

Valentine’s Day clichés aside, it’s a good time of year to start thinking about the positive differences your business can make to your own staff and bottom line through internal marketing.

Search engine optimisation is not just about search engine optimisation. It’s about marketing.

The value of PR and marketing is often underestimated, and many businesses repeatedly prioritise other areas before considering their PR and marketing strategy.

Brits love a bargain, which explains just why this year’s Black Friday (23rd November) is forecast to be bigger than ever before. In this blog our Senior Account Executive Luke Thompson explains why many of us will find ourselves hitting the shops or heading online.

You’ve probably heard of SEO, and you almost certainly know it’s important. But do you actually understand it? Don’t worry – we’re here to help! Read on for a beginner’s guide.

Creating a marketing and communications plan for your business is no mean feat, especially if you don’t have a dedicated person or team in place. Here’s our step-by-step guide to creating an effective marketing plan.

For charities and organisations that rely on the generosity of supporters, effective PR and marketing is crucial. Here are some simple and cost-effective ideas for promoting your cause…

Why digital marketing? It’s 2018 and no longer acceptable for businesses to just have a five-page website and go to sleep!

Anyone who shows an interest in a business or organisation’s services or products and intends to use them in the future can be classed as a lead.

Whether you work as part of the communications team or you’re a sole trader or a small enterprise, the day-to-day running of your business can be a daunting task. Throw in the need to promote what you do and it sometimes feels as if there aren’t enough hours in the day!