Marketing

You’ve probably heard of SEO, and you almost certainly know it’s important. But do you actually understand it? Don’t worry – we’re here to help! Read on for a beginner’s guide.

Creating a marketing and communications plan for your business is no mean feat, especially if you don’t have a dedicated person or team in place. Here’s our step-by-step guide to creating an effective marketing plan.

For charities and organisations that rely on the generosity of supporters, effective PR and marketing is crucial. Here are some simple and cost-effective ideas for promoting your cause…

Why digital marketing? It’s 2018 and no longer acceptable for businesses to just have a five-page website and go to sleep!

Anyone who shows an interest in a business or organisation’s services or products and intends to use them in the future can be classed as a lead.

Whether you work as part of the communications team or you’re a sole trader or a small enterprise, the day-to-day running of your business can be a daunting task. Throw in the need to promote what you do and it sometimes feels as if there aren’t enough hours in the day!

We understand that not everyone has had experience of using an agency to support their business before, so we thought we’d dispel some of the myths and reassure you that there are many benefits!

Instagram has just launched Instagram TV (IGTV), which gives users the capacity to upload videos that are up to 60 minutes long – as opposed to 60 seconds previously. If you’re wondering why this is news, then you may want to read on…

Events such as the royal wedding are not only cause for national celebration, they also present marketing opportunities for businesses up and down the country.

Google Analytics reviews its data retention policy. Here’s what you need to know and how to stay GDPR compliant using Google Analytics.