PR

The Government’s COVID-19 roadmap out of lockdown in England is currently on track which means that as of today (Monday 12th April) the next milestone has been reached – and outdoor hospitality along with gyms, shops, beauty salons and hairdressers are able to open their doors once again. But there is one vital ingredient to ensure a smooth-sailing re-opening – and that’s preparation!

We’re delighted to be working with Active Lincolnshire as official PR & Marketing Partners for the Lincolnshire Sport & Physical Activity Awards 2020.

Now that lockdown restrictions have started to ease across most parts of the country and most businesses are able to open their doors once more, firms should now be turning their attention to the next stage – forward planning.

Your business is closed, or extremely quiet. Your staff have been furloughed and are sitting at home.

You are probably already fed up of hearing about Blue Monday, as it’s often called, which is supposedly the most depressing day of the year. But is there any truth in the claim or is it in fact just a sales gimmick that businesses over the years have used as hook to sell their latest uplifting beauty treatments, holidays or diet plans?

Recently I was invited to talk to University of Lincoln students, along with our director Kate Strawson, about the importance of work experience and general advice for third year students wanting to boost their career prospects.

When it is utilised to its full potential, public relations is a force to be reckoned with. At its core, public relations is about creating content that tells an authentic brand story and builds the image that you want for a brand.

When category five storm Hurricane Dorian ravaged the Bahamas at the beginning of September, causing catastrophic levels of destruction to both life and livelihood, social media users came under fire for their response to the incident.

In the ever-changing modern world of marketing, the pro-liberal voice of social justice has been sounding its siren at an increasingly high volume in recent years.

As an agency we’re always keen to share our knowledge of PR, marketing and digital tech to help other businesses that don’t have the know-how to promote themselves effectively.