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Keep Tabs on What’s Topical
PR practitioners should always keep abreast of the news. It’s a fundamental part of the job, and an interest in current affairs should be deep in the DNA of…
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What You Need to Work in Journalism
A while ago someone tweeted that he was about to give a talk to journalism students and asked for suggestions for three character traits required to…
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PR v Journalism
There hasn’t been so much a trickle as a flood of trained journalists making the transition to PR in recent years, writes former hack turned Shooting Star…
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Be Prepared to Face the Media
The Shooting Star PR team had a lot of fun giving some media training to colleagues from the Lincolnshire Sports Partnership yesterday.
Our chosen charity…
