Social Media

Recently Facebook announced plans to change its news feed algorithm, meaning posts from friends and family will feature higher than advertising.

Until a colleague asked, “How do you pronounce the word ‘meme’?” a few months ago, and reality star Gemma Collins was publicly mocked for her pronunciation, I hadn’t even considered that there was any other way than ‘meem’.

At Shooting Star, we work with clients to promote their product or service across a variety of social media channels depending on the nature of the business…

Right now, influencer marketing is a huge topic of conversation; if you’re not already doing it as part of your marketing strategy, then it’s more than…

During our latest free PR clinic in January, it became clear that using social media to promote your business still feels like a bit of a dark art for many entrepreneurs.

When it comes to social media, an integral part of your message is photography. The shift to visual media has been sure but steady. We’ve moved from an era…

Instagram is fast becoming one of the busiest social media platforms. Brands ignoring its rise to more than 300 million…

Shooting Star’s Facebook and Twitter pages provided a platform for Pancake Day enthusiasts to share their talents with the world.

We ran our…

No matter what your company sells, great customer service is an integral part of a successful business. For years, many companies failed at customer service…

There was a time when the only people who needed to know about media law (apart from the lawyers) were reporters and editors. All trainee reporters get sent…