News – Page 20

Creating a marketing and communications plan for your business is no mean feat, especially if you don’t have a dedicated person or team in place. Here’s our step-by-step guide to creating an effective marketing plan.

Getting to know your community can help shape your future marketing strategy. Consider community engagement as free market research to develop a target profile.

For charities and organisations that rely on the generosity of supporters, effective PR and marketing is crucial. Here are some simple and cost-effective ideas for promoting your cause…

We’re pleased to say we’ve landed a major contract with a consortium of Midlands universities, adding to our strengths and experience in public sector comms work.

Why digital marketing? It’s 2018 and no longer acceptable for businesses to just have a five-page website and go to sleep!

Contrary to popular belief, you don’t have to have the budget of the likes of Virgin or Apple to market your business.

Anyone who shows an interest in a business or organisation’s services or products and intends to use them in the future can be classed as a lead.

This week marks the 12th birthday of Shooting Star and the team is busy preparing for our birthday celebrations, which of course includes a huge cake!

We often get approached by new clients who say they’ve tried pitching their stories to journalists only to encounter all sorts of problems and challenges.

Shooting Star has welcomed Emma van Nieuwenhuijzen to the team as the new Senior Account Manager.