We are proud to announce that we won the award for Best Charity/Not-for-profit Campaign at the 2023 UK Digital Excellence Awards.
Our work with Carers First bagged us our first award of the year, and we are incredibly proud of the team for the hard work that went into the campaign.
We were also nominated for two other awards, including Best Audience Engagement and Integrated Campaign of the Year.
Being shortlisted for our third-sector work was very rewarding as we have supported many charities and organisations over the past 16 years on both a paid and pro bono basis.
We launched the Lighten the Load campaign with client Carers First, which provides support to thousands of unpaid carers in Lincolnshire, Waltham Forest, Southend-on-Sea, Essex, Haringey, Newham, Hackney and Medway, at the end of last year.
Working with celebrity influencers like Kate Garraway, who spoke openly about her experience being a carer for her husband Derek, we achieved some fantastic online coverage. Channel 4 daytime chat show Steph’s Packed Lunch also picked up the story, resulting in a significant increase in carer registrations and traffic to the Carers First website.
Carers First reported that online carer registrations went up 8% month on month and were 92% higher compared to October 2021. The charity had 1,500 carers contact its helpline to enquire about financial support in October.
The website received 22,700 visits in October, which was a 10.5% increase on the previous month; this was driven by the Lighten the Load campaign which was the fourth most visited web page.
Lighten the Load content also reached over 125,000 people on its collective social media with over 12,000 engagements throughout the course of the campaign.
Over the course of the campaign, media mentions of Carers First including in radio ads, the Channel 4 TV appearance and print and digital news articles, resulted in an estimated 35,193,038 opportunities to see – a significant amount of exposure for a small regional charity.
In November last year, we were also shortlisted for Best Limited Budget Campaign for our work with print and packaging client Coveris in the global Drum B2B Awards. The Drum Awards celebrate creativity in marketing around the world, so just being nominated was no mean feat! We were up against the likes of Deloitte LLP, Yahoo and FCB New York – so we are delighted to have been recognised for such an esteemed award!