Marketing is woven into the fabric of a company’s journey from start to finish
Many businesses are engaging in marketing activities without even realising it – every time you make an effort to get to know your customers and tweak your product or service to meet requirements accordingly, you are marketing.
Not giving your marketing strategy proper attention or direction can be fatal and over time can become messy, confusing and disconnected. This fragmentation results in inconsistent messaging and ad hoc marketing becomes less effective.