Marketing
Many businesses are engaging in marketing activities without even realising it – every time you make an effort to get to know your customers and tweak your product or service to meet requirements accordingly, you are marketing.
Not giving your marketing strategy proper attention or direction can be fatal and over time can become messy, confusing and disconnected. This fragmentation results in inconsistent messaging and ad hoc marketing becomes less effective.
Marketing is the promoting, selling and advertising of a business’ product or service. It involves a wide range of activities designed to identify, attract and satisfy customer needs and desires. The goal of marketing is to create value for both the company and the customer by building strong relationships and driving profitable transactions. Marketing can be described using the four Ps: product, price, place and promotion.
A marketing strategy is a plan a business uses to reach and persuade its target customers to buy its products or services.
It helps identify:
A good strategy combines insights about the audience, sets clear objectives, and outlines practical steps to achieve them— helping the business grow and stay competitive.
Marketing focuses on creating awareness, generating interest and building relationships with potential customers. It involves research, advertising, branding and other activities aimed at attracting the target audience.
Sales, on the other hand, is the direct process of persuading customers to purchase a product or service.
In short, a target audience is a specific group of consumers identified as the most likely to buy a product or service. Marketers segment audiences based on factors like age, gender, location, interests and purchasing behaviour to create tailored marketing strategies.
Learn more about how you can define your target audience.
From researching your market and target audience, outlining your key messages, developing products and services to meet the needs of your customers, and promoting those products and services using engaging and consistent branding.
Shooting Star are experts in helping businesses to develop a marketing strategy, laying the foundation to create an effective plan that can help maximise opportunities for promotion.
Explore the marketing services we offer to help your business to flourish.