Define your Target Market with our Customer Persona Template
The importance of marketing
Many businesses are engaging in marketing activities without even realising it – every time you make an effort to get to know your customers and tweak your product or service to meet requirements accordingly, you are marketing.
Not giving your marketing strategy proper attention or direction can be fatal and over time can become messy, confusing and disconnected. This fragmentation results in inconsistent messaging and ad hoc marketing becomes less effective.
Marketing is the promoting, selling and advertising of a business’ product or service. It involves a wide range of activities designed to identify, attract and satisfy customer needs and desires. The goal of marketing is to create value for both the company and the customer by building strong relationships and driving profitable transactions. Marketing can be described using the four Ps: product, price, place and promotion.
- Product: Developing and managing products or services that meet customer needs.
- Price: Setting a price that reflects the value of the product while remaining competitive.
- Place: Ensuring that the product is available to customers where and when they want it.
- Promotion: Communicating with potential customers through advertising, public relations and other strategies to raise awareness and encourage purchase.
A marketing strategy is a plan a business uses to reach and persuade its target customers to buy its products or services.
It helps identify:
- Who the customers are (target audience)
- What the business wants to achieve with them (goals like brand awareness, lead generation, etc.)
- How it will attract them (through specific messaging, channels like social media, email, etc.)
- Why it will work (the unique value it brings to the customers)
A good strategy combines insights about the audience, sets clear objectives, and outlines practical steps to achieve them— helping the business grow and stay competitive.
Marketing focuses on creating awareness, generating interest and building relationships with potential customers. It involves research, advertising, branding and other activities aimed at attracting the target audience.
Sales, on the other hand, is the direct process of persuading customers to purchase a product or service.
In short, a target audience is a specific group of consumers identified as the most likely to buy a product or service. Marketers segment audiences based on factors like age, gender, location, interests and purchasing behaviour to create tailored marketing strategies.
Learn more about how you can define your target audience.
It is vital that you review the marketing journey from start to finish
From researching your market and target audience, outlining your key messages, developing products and services to meet the needs of your customers, and promoting those products and services using engaging and consistent branding.
Shooting Star are experts in helping businesses to develop a marketing strategy, laying the foundation to create an effective plan that can help maximise opportunities for promotion.
Explore the marketing services we offer to help your business to flourish.
