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How to Approach Neurodiversity as Marketers
It is estimated that around one in seven people are neurodivergent in some form, whether this be ADHD, autism, dyslexia, dyspraxia, or anything in between. That is around 15% of people in the UK which could include your friends, colleagues, and the people you are marketing to.
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My Favourite Mother’s Day Marketing Campaigns
Mother’s Day is a wonderful time to celebrate motherhood, whatever that may mean to you. It is also a great opportunity for many businesses to promote their products and generate new sales. According to Statista, retail spending on Mother’s Day in the UK is projected to reach £1.28 billion. For businesses looking to generate these sales, it is the perfect opportunity for them to launch new creative marketing campaigns.
