Brands

Many companies invest time and money in marketing to their customers but fail to promote their company to potential employees, and yet the skills needed are the same. We’ve written a handy blog to cover what you should be developing internally, before recruiting, and how to communicate all the great elements of your business to build a strong employer brand.

Our Senior Account Manager Maz Davis has over 25 years’ experience in brand marketing and shares some valuable insight on brand building.

Shooting Star is launching a series of mini-workshops from 22nd November to help you get answers to some of the most common marketing questions!

Now that lockdown restrictions have started to ease across most parts of the country and most businesses are able to open their doors once more, firms should now be turning their attention to the next stage – forward planning.

Jeff Bezos, founder and CEO of Amazon.com, said that your brand is what people say about you when you’re not in the room. With this is in mind, have you ever taken the time to consider the message you’re portraying?

When you’re running a business it’s important to consider who will be handling your public relations and marketing. Here are some reasons why we think you should consider employing an agency in favour of someone in house.

Building a brand can be a mind-boggling affair – many companies have no idea where to start when creating a new brand, let alone developing an existing brand. In some ways, building a new brand from scratch when setting up a new company is much easier than developing or diversifying an existing brand.

Like it or not, Christmas adverts are already dominating our screens and last week supermarket chain Iceland surprised us all with its controversial campaign. Senior Account Executive Zoe shares why she thinks it’s paid off…

Contrary to popular belief, you don’t have to have the budget of the likes of Virgin or Apple to market your business.

We understand that not everyone has had experience of using an agency to support their business before, so we thought we’d dispel some of the myths and reassure you that there are many benefits!