Marketing

Discover the top marketing trends for 2025, including the rise of video content, interactive experiences, sustainability initiatives, ESG-focused event management, AI-driven personalisation, and the growing use of social media for search.

It’s that time of year: pumpkins, spooky décor, last-minute costume shopping, and everything you can imagine covered in cobwebs and creepy crawlies. For those who love Halloween, it’s a fun day, but for marketers, it’s a chance to get creative!

University of Huddersfield student Eleanor Barrett recently graduated with a first-class degree in business and marketing. She spent the week at Shooting Star on work experience and wrote this brilliant blog about user-generated content (UGC).

There’s no denying that AI has changed how we approach content creation. Content can be churned out at lightning speed, messages tailored to fit specific audiences, and even content optimised for search engines. 

But how does it compare to human creativity and strategy?

Choosing between an in-house marketing team and partnering with an agency can be an important yet daunting decision to make. Each approach offers unique benefits and challenges so it can be hard to be sure you’re making the right decision. This guide is here to help you make an informed decision about your marketing strategy

It is estimated that around one in seven people are neurodivergent in some form, whether this be ADHD, autism, dyslexia, dyspraxia, or anything in between. That is around 15% of people in the UK which could include your friends, colleagues, and the people you are marketing to.  

Mother’s Day is a wonderful time to celebrate motherhood, whatever that may mean to you. It is also a great opportunity for many businesses to promote their products and generate new sales. According to Statista, retail spending on Mother’s Day in the UK is projected to reach £1.28 billion. For businesses looking to generate these sales, it is the perfect opportunity for them to launch new creative marketing campaigns.

It’s that time of year: flowers, chocolates, Moonpig card deliveries, and literally anything you could think of covered in red and pink hearts.  
For those in love, it’s a big day, but for the marketeers it’s an even bigger day.

Our latest blog comes courtesy of Amy Catherall, a third-year Communications and Public Relations student, who spent a week with us on work experience. After getting to experience the process of crisis communications at first hand during her time with us, Amy shares her tips on how social media can be adopted into your crisis plan… 

We are practising what we preach and have launched a new campaign to show businesses how we can help them juggle their PR, marketing and digital needs.