PR

Discover the top marketing trends for 2025, including the rise of video content, interactive experiences, sustainability initiatives, ESG-focused event management, AI-driven personalisation, and the growing use of social media for search.

Public relations, or PR, is all about communicating with the public and building a positive reputation for your business.  

Fostering a good relationship with the public and wider stakeholders is vital for organisations of all sizes, meaning that PR should always be a part of your wider marketing strategy. 

It can sometimes be tricky knowing where to start when it comes to the world of public relations, so this blog covers the basics of creating a PR strategy and plan.

Our latest blog comes courtesy of Amy Catherall, a third-year Communications and Public Relations student, who spent a week with us on work experience. After getting to experience the process of crisis communications at first hand during her time with us, Amy shares her tips on how social media can be adopted into your crisis plan… 

From tea with Paddington to jumping out of a helicopter with 007, Queen Elizabeth II was a big fan of PR stunts.

When it comes to social media you’re spoilt for choice, and it seems that a new platform emerges every year. However, not every platform is relevant for every business.

P&O Ferries made a drastic decision last week to make hundreds of staff redundant in order to reduce spending and keep business afloat. But at what cost has this come to its reputation? Account Executive Molly dives into the story’s timeline of PR faux pas here.

At one time PR and SEO were seen as two separate disciplines. However, digital marketers now realise that one of the top-ranking factors of SEO is links from high-quality, high domain authority websites like media sites and blogs – and digital PR can help you gain coverage and backlinks on these sites.

The start of a new year always brings a flurry of new clients.

Shooting Star is launching a series of mini-workshops from 22nd November to help you get answers to some of the most common marketing questions!

Digital PR is a must-have marketing technique for businesses in an increasingly competitive digital world. In this blog, we’d like to take you through digital PR in depth and discuss how it could help your business expand its customer base and get ahead of the competition.