PR

Our director Jez Ashberry considers how PR and marketing have changed and advises on how to combine with best of the old with the best of the new.

When you’re running a business it’s important to consider who will be handling your public relations and marketing. Here are some reasons why we think you should consider employing an agency in favour of someone in house.

We have all heard of the old adage “Don’t follow the crowd, let the crowd follow you”, but how can you translate this into winning new business and leading your industry?

So, you’ve finally got the sign-off from your boss to deliver that awards evening, golf competition or open day you’ve been planning for months. However, in return for their investment, they want you to get some positive coverage for it in the media.

Many businesses and organisations mistakenly think they are immune from bad publicity, which is why when a negative news story does rear its ugly head, it often has a devastating effect. A badly handled customer complaint, redundancies or an accident in the workplace can all result in a bad news story – and failing to prepare for all eventualities is a recipe for disaster.

Public relations has a reputation for being somewhat of a dark art, but we think that’s an outdated notion. These steps for constructing a news release are easy to follow and will help you get the coverage you deserve!

Search engine optimisation is not just about search engine optimisation. It’s about marketing.

Like it or not, Christmas adverts are already dominating our screens and last week supermarket chain Iceland surprised us all with its controversial campaign. Senior Account Executive Zoe shares why she thinks it’s paid off…

Over the years, we’ve had several former print and broadcast journalists in our team. Currently, the total stands at three, so you could say we know a little bit about the relationship between PRs and journalists.

Getting to know your community can help shape your future marketing strategy. Consider community engagement as free market research to develop a target profile.