PR

Getting to know your community can help shape your future marketing strategy. Consider community engagement as free market research to develop a target profile.

For charities and organisations that rely on the generosity of supporters, effective PR and marketing is crucial. Here are some simple and cost-effective ideas for promoting your cause…

We often get approached by new clients who say they’ve tried pitching their stories to journalists only to encounter all sorts of problems and challenges.

What to do if you face a communications crisis? Read our blog to find out our top five crisis comms tips.

As you might have gathered from our celebratory tweets this morning, we love an award nomination. But it’s not just for ourselves that we advocate entering awards – they really are for everyone.

We understand that not everyone has had experience of using an agency to support their business before, so we thought we’d dispel some of the myths and reassure you that there are many benefits!

When it comes to selling a location or business, sometimes the old methods are the best. Press trips have long been a staple of promotion to the press. However, their changing nature means now they cater to bloggers and online journalists too.

If you want to get work experience in PR, marketing or digital communications, look no further than Shooting Star!

We were contracted to provide PR and event support to the Specialist Education Support Network, an organisation that helps children with learning issues.

The Beast from the East has truly arrived and shows no sign of going away just yet.
What does this mean for the PR industry?