Social Media

Social media engagement is key in telling you if, how and when people respond to your posts. These responses can help you create more effective content, targeting your audiences’ interests, hobbies and expectations.

Marketers rejoice! April Fool’s Day is upon us once more, and in-house and agency teams across the globe will finally be able to stray from their routine content plans by getting creative with pranks, joke collaborations and fake product launches.

Shooting Star is launching a series of mini-workshops from 22nd November to help you get answers to some of the most common marketing questions!

Facebook has announced a new name for its holding company, Meta, that will encompass Facebook, Instagram, WhatsApp and the virtual reality brand Oculus.
Is this the start of a new innovative virtual universe? Or a way to avoid rebuilding Facebook’s poor reputation?

From Hallowe’en to Hanukkah, national days are a renowned way to boost your social media strategy and engage with both your target audience and other businesses simultaneously.
But does this strategy really boost engagement, or are some crazily specific days just another social media gimmick? Have a read of our blog to find out!

Instagram is going through some big changes as it battles the big guns of Tik Tok and YouTube.
We’ve rounded up some of the biggest and best changes to the platform to keep you up to date and feeling ready to post.

A new update from Twitter will allow users to share their photos in full on other users’ timelines and will improve the visual aspect of Twitter.

Instagram is a visually engaging platform full of opportunities for you to show what your business is all about and build a community for your brand. The platform is continuously rolling out new business-specific features and it can be hard to know where to start. If you’re thinking about setting up an Instagram account for your business, check out our top tips to ensure you’re maximising its potential.

The Government’s COVID-19 roadmap out of lockdown in England is currently on track which means that as of today (Monday 12th April) the next milestone has been reached – and outdoor hospitality along with gyms, shops, beauty salons and hairdressers are able to open their doors once again. But there is one vital ingredient to ensure a smooth-sailing re-opening – and that’s preparation!

Facebook News has launched, a dedicated tab on the Facebook app that features stories from a host of major news outlets, all compiled into one easy-to-read social feed.