Strategy

Choosing between an in-house marketing team and partnering with an agency can be an important yet daunting decision to make. Each approach offers unique benefits and challenges so it can be hard to be sure you’re making the right decision. This guide is here to help you make an informed decision about your marketing strategy

Our latest blog comes courtesy of Amy Catherall, a third-year Communications and Public Relations student, who spent a week with us on work experience. After getting to experience the process of crisis communications at first hand during her time with us, Amy shares her tips on how social media can be adopted into your crisis plan… 

We are practising what we preach and have launched a new campaign to show businesses how we can help them juggle their PR, marketing and digital needs. 

Social media engagement is key in telling you if, how and when people respond to your posts. These responses can help you create more effective content, targeting your audiences’ interests, hobbies and expectations.

Our Senior Account Manager Maz Davis has over 25 years’ experience in brand marketing and shares some valuable insight on the differences between a marketing strategy and a marketing plan.

Now that lockdown restrictions have started to ease across most parts of the country and most businesses are able to open their doors once more, firms should now be turning their attention to the next stage – forward planning.

Creating a marketing and communications plan for your business is no mean feat, especially if you don’t have a dedicated person or team in place. Here’s our step-by-step guide to creating an effective marketing plan.

For charities and organisations that rely on the generosity of supporters, effective PR and marketing is crucial. Here are some simple and cost-effective ideas for promoting your cause…

Whether you work as part of the communications team or you’re a sole trader or a small enterprise, the day-to-day running of your business can be a daunting task. Throw in the need to promote what you do and it sometimes feels as if there aren’t enough hours in the day!

Facebook and Twitter have recently introduced features that allow anyone (even your competitors) to view your current ads without admin access.