News – Page 18

Are you ready for your first job in PR and marketing? If so, we want to hear from you!

A recent study by the CIPR revealed that over a fifth of PRs are diagnosed with mental health issues while 75% said that agency work is the most stressful. So what are we doing as an agency to promote Mental Health Awareness Week?

When you’re running a business it’s important to consider who will be handling your public relations and marketing. Here are some reasons why we think you should consider employing an agency in favour of someone in house.

We have all heard of the old adage “Don’t follow the crowd, let the crowd follow you”, but how can you translate this into winning new business and leading your industry?

So, you’ve finally got the sign-off from your boss to deliver that awards evening, golf competition or open day you’ve been planning for months. However, in return for their investment, they want you to get some positive coverage for it in the media.

After several months of planning, we’ve just launched a second office in the East Midlands and won a hat-trick of clients!

If you are new to business development, the fun is just beginning!

You don’t need to have a killer strategy. You just need to have a strategy!

Many businesses and organisations mistakenly think they are immune from bad publicity, which is why when a negative news story does rear its ugly head, it often has a devastating effect. A badly handled customer complaint, redundancies or an accident in the workplace can all result in a bad news story – and failing to prepare for all eventualities is a recipe for disaster.

Building a brand can be a mind-boggling affair – many companies have no idea where to start when creating a new brand, let alone developing an existing brand. In some ways, building a new brand from scratch when setting up a new company is much easier than developing or diversifying an existing brand.