News – Page 8

Many companies invest time and money in marketing to their customers but fail to promote their company to potential employees, and yet the skills needed are the same. We’ve written a handy blog to cover what you should be developing internally, before recruiting, and how to communicate all the great elements of your business to build a strong employer brand.

Could 2021 be any worse than 2020? That’s what we were all thinking this time last year. But it turns out 2021 has given us some good memories too…

Our Senior Account Manager Maz Davis has over 25 years’ experience in brand marketing and shares some valuable insight on brand building.

If you know of a charity that could benefit from our services free of charge during 2022, we would like to hear from you!

We’ve seen some big changes to the way we work throughout 2021, but one thing that remains unchanged is the dedicated pro bono marketing, PR, and social media support we’ve provided to our charity of the year, Help Us Grieve (HUG).

Shooting Star is launching a series of mini-workshops from 22nd November to help you get answers to some of the most common marketing questions!

Facebook has announced a new name for its holding company, Meta, that will encompass Facebook, Instagram, WhatsApp and the virtual reality brand Oculus.
Is this the start of a new innovative virtual universe? Or a way to avoid rebuilding Facebook’s poor reputation?

From Hallowe’en to Hanukkah, national days are a renowned way to boost your social media strategy and engage with both your target audience and other businesses simultaneously.
But does this strategy really boost engagement, or are some crazily specific days just another social media gimmick? Have a read of our blog to find out!

Digital PR is a must-have marketing technique for businesses in an increasingly competitive digital world. In this blog, we’d like to take you through digital PR in depth and discuss how it could help your business expand its customer base and get ahead of the competition.

Since Kate Strawson and Jez Ashberry launched Lincoln’s first PR and marketing agency fifteen years ago, we’ve worked with hundreds of clients large and small all over the UK and overseas.