Marketing

Over the last ten years, it was easy to separate digital marketing and marketing. In 2013 it was all so new and exciting, everything else seemed old and out of date.

Our latest blog comes courtesy of Amelia Gresham, a recent University of Lincoln graduate who spent a week with us on work experience. Here Amelia shares her favourite mind-bending marketing campaigns that really get tongues wagging…

Demand is rising for authenticity on social media and trust in influencers is declining. Consumers are spending less time on apps where they feel like the content is too curated, and instead are opting to use apps like TikTok, and the new kid on the block, BeReal.

Recent court cases in Austria and France have resulted in rulings against Google’s Universal Analytics in its current form. They relate primarily to the use of cookies, a small piece of code installed onto your computer that allow for tracking.

TikTok trends come and go; they are the fast fashion of the marketing world. Today’s news is tomorrow’s chip paper – almost literally in the case of Binley Mega Chippy, aka, TikTok’s latest obsession.

Video production doesn’t have to cost a small fortune, and it doesn’t have to be DIY either.

At one time PR and SEO were seen as two separate disciplines. However, digital marketers now realise that one of the top-ranking factors of SEO is links from high-quality, high domain authority websites like media sites and blogs – and digital PR can help you gain coverage and backlinks on these sites.

The start of a new year always brings a flurry of new clients.

To sell as many tickets as possible is always the priority for an event, online or not. To do this you have to adapt your marketing strategy to how the target audience receives information and what they are willing to invest in your event.

It’s February 14th again, which means marketing teams are in full force. Find out what our top five Valentine’s Day Marketing Campaigns are this year.