Marketing

Our Senior Account Manager Maz Davis has over 25 years’ experience in brand marketing and shares some valuable insight on the differences between a marketing strategy and a marketing plan.

Many companies invest time and money in marketing to their customers but fail to promote their company to potential employees, and yet the skills needed are the same. We’ve written a handy blog to cover what you should be developing internally, before recruiting, and how to communicate all the great elements of your business to build a strong employer brand.

Our Senior Account Manager Maz Davis has over 25 years’ experience in brand marketing and shares some valuable insight on brand building.

Shooting Star is launching a series of mini-workshops from 22nd November to help you get answers to some of the most common marketing questions!

When it comes to shouting out about your business, sometimes money talks and the best way to get your message in front of the right audience is to use advertising. We’ve put together an analysis of both traditional and digital advertising to help you make the right decision for your business.

The Government’s COVID-19 roadmap out of lockdown in England is currently on track which means that as of today (Monday 12th April) the next milestone has been reached – and outdoor hospitality along with gyms, shops, beauty salons and hairdressers are able to open their doors once again. But there is one vital ingredient to ensure a smooth-sailing re-opening – and that’s preparation!

Now that lockdown restrictions have started to ease across most parts of the country and most businesses are able to open their doors once more, firms should now be turning their attention to the next stage – forward planning.

Your business is closed, or extremely quiet. Your staff have been furloughed and are sitting at home.

Jeff Bezos, founder and CEO of Amazon.com, said that your brand is what people say about you when you’re not in the room. With this is in mind, have you ever taken the time to consider the message you’re portraying?

The obsession with targeting means businesses are missing out on reaching larger audiences through context in their digital advertising.