Marketing

Video production doesn’t have to cost a small fortune, and it doesn’t have to be DIY either.

At one time PR and SEO were seen as two separate disciplines. However, digital marketers now realise that one of the top-ranking factors of SEO is links from high-quality, high domain authority websites like media sites and blogs – and digital PR can help you gain coverage and backlinks on these sites.

The start of a new year always brings a flurry of new clients.

To sell as many tickets as possible is always the priority for an event, online or not. To do this you have to adapt your marketing strategy to how the target audience receives information and what they are willing to invest in your event.

It’s February 14th again, which means marketing teams are in full force. Find out what our top five Valentine’s Day Marketing Campaigns are this year.

Our Senior Account Manager Maz Davis has over 25 years’ experience in brand marketing and shares some valuable insight on the differences between a marketing strategy and a marketing plan.

Many companies invest time and money in marketing to their customers but fail to promote their company to potential employees, and yet the skills needed are the same. We’ve written a handy blog to cover what you should be developing internally, before recruiting, and how to communicate all the great elements of your business to build a strong employer brand.

Our Senior Account Manager Maz Davis has over 25 years’ experience in brand marketing and shares some valuable insight on brand building.

Shooting Star is launching a series of mini-workshops from 22nd November to help you get answers to some of the most common marketing questions!

When it comes to shouting out about your business, sometimes money talks and the best way to get your message in front of the right audience is to use advertising. We’ve put together an analysis of both traditional and digital advertising to help you make the right decision for your business.