Social Media

There’s no denying that AI has changed how we approach content creation. Content can be churned out at lightning speed, messages tailored to fit specific audiences, and even content optimised for search engines. 

But how does it compare to human creativity and strategy?

With the 2024 General Election fast approaching, political parties are ramping up their digital campaigns to engage with voters on social media. Hermionie Arakliti looks at political engagement on TikTok, the rules governing political content, and the strategies employed by the major parties.

Our latest blog comes courtesy of Amy Catherall, a third-year Communications and Public Relations student, who spent a week with us on work experience. After getting to experience the process of crisis communications at first hand during her time with us, Amy shares her tips on how social media can be adopted into your crisis plan… 

Instagram is a great tool to promote awareness of your brand and engage existing consumers. Most businesses now recognise the importance of utilising the social media platform as part of their marketing strategy; but how can you stand out from the crowd?

Many brands have had us fooled over the years. From #MyBigMac to Lululemon’s Spray and Play, we have all fallen victim to April Fools’ Day once or twice. This year proved no different. So, what were our favourite campaigns from 2023?

We all know what TikTok is by now, but have you heard of TikTok Shop? 

Forget Amazon and eBay, TikTok now offers people the chance to purchase items through a link on videos and live streams.

When it comes to social media you’re spoilt for choice, and it seems that a new platform emerges every year. However, not every platform is relevant for every business.

TikTok trends come and go; they are the fast fashion of the marketing world. Today’s news is tomorrow’s chip paper – almost literally in the case of Binley Mega Chippy, aka, TikTok’s latest obsession.

Video production doesn’t have to cost a small fortune, and it doesn’t have to be DIY either.

Self-described ‘free speech absolutist’ Elon Musk has managed to go from being banned from tweeting about Tesla’s commercial affairs to buying the whole of Twitter – but what does this mean for the platform?