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P&O’s Reputation Hits the Rocks: But How Did They Get It So Wrong?
P&O Ferries made a drastic decision last week to make hundreds of staff redundant in order to reduce spending and keep business afloat. But at what cost has this come to its reputation? Account Executive Molly dives into the story’s timeline of PR faux pas here.
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We’re on the Lookout for a Social Media Exec!
We’re looking for a creative and dynamic social media expert to join our friendly team.
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Why Digital PR is Essential to Effective SEO
At one time PR and SEO were seen as two separate disciplines. However, digital marketers now realise that one of the top-ranking factors of SEO is links from high-quality, high domain authority websites like media sites and blogs – and digital PR can help you gain coverage and backlinks on these sites.
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Introducing New Client Coveris
The start of a new year always brings a flurry of new clients.
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Work Experience at Shooting Star: All Things PR and Marketing
Last week I was lucky enough to get a hands-on experience of life in a PR and Marketing Office. Shooting Star welcomed me into their workspace and allowed me to produce content, sit in on their meetings, and play fetch with office pup Luna. I am a third-year journalism student at the University of Lincoln, […]
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My Week of Work Experience: Understanding a Different Industry
I’m currently halfway through third year studying sports journalism at the University of Lincoln and was still yet to complete any work experience. I knew it was hugely important to experience a professional work placement to begin my career post-university. PR and marketing were not industries I had experience in prior to contacting Shooting Star, […]
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Event Marketing: How to Boost Ticket Sales
To sell as many tickets as possible is always the priority for an event, online or not. To do this you have to adapt your marketing strategy to how the target audience receives information and what they are willing to invest in your event.
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The Best Valentine’s Day Marketing Campaigns
It’s February 14th again, which means marketing teams are in full force. Find out what our top five Valentine’s Day Marketing Campaigns are this year.
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Marketing Strategy vs Marketing Plan
Our Senior Account Manager Maz Davis has over 25 years’ experience in brand marketing and shares some valuable insight on the differences between a marketing strategy and a marketing plan.
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Making Headway with our Charity of the Year 2022
After receiving lots of brilliant applications from very worthy causes, we’re delighted to announce that Headway Lincolnshire is our charity of the year for 2022!
