Baby Loss Charity Selected as our 2021 Charity of the Year!

The search for our 14th charity to champion has come to an end and we’re delighted to announce that we will be supporting Help Us Grieve (HUG) throughout 2021!

It is always a difficult decision to make, but the work that HUG does really resonated with us all and the team collectively decided to adopt them as our charity for the year ahead.

HUG was set up in 2017 by mum Amy Everatt after she lost two babies at different gestation periods in the space of 12 months. After leaving hospital each time she discovered there was little emotional support available after losing a child and found it difficult to talk about her loss.

She and her husband Oliver, who now have two healthy daughters, Lilia (9) and Elfine (3), decided to set up a JustGiving page to raise funds that allowed them to set up HUG and start offering essential support to mothers and families who had experienced the same losses but weren’t sure where to turn afterwards.

Four years later, they now have a website and an app that offers advice and support and gives information on different organisations and counselling services available to both the individual and families after losing a baby.

Over the next 12 months we will provide pro bono marketing, PR and event support to help the charity raise its profile and provide the vital funds needed to run the charity.

“I’m chuffed to bits to have been chosen by Shooting Star,” said Amy. “Everyone’s had such a tough time in the past year so I’m so grateful and overwhelmed that HUG has been chosen.

“I’m so passionate about raising awareness of all the different services that are available as it can be hard to get help and support, so I’m really delighted that Shooting Star are going to be working with us this year.”

2021 marks the 13th year that we have supported a charity for 12 months with their marketing and PR. Our past beneficiaries include Sophie’s Journey, Help Me, I’m Fine and the Bearded Fishermen.

To find out more about HUG, or to access their support hub, visit:

To get in touch for personal advice and support, contact Amy: